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Moore Communications Group acquires Denver-based Financial Social Media

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Moore Communications Group (MCG), a nationally ranked integrated communications firm, has acquired Denver-based Financial Social Media (FSM), one of the leading social media firms, in a highly regulated industry, in the country.

Founded in 2010 by Amy McIIwain, a renowned social media expert, speaker and author, FSM specializes in digital and social strategy execution and training in the financial services industry. The firm has a deep understanding of Financial Industry Regulatory Authority (FINRA) and U.S. Securities and Exchange Commission (SEC) compliance requirements, and has worked with clients such as Jackson National Insurance, Transamerica Financial Advisors, LPL Financial, Lincoln Financial Distributors and others.

Social media is a critical component in any integrated communications campaign,” said Karen Moore, founder and CEO of MCG. “This acquisition provides additional opportunities for our clients to benefit from MCG’s integrated communications approach to solving client challenges and the power of social media to drive results.”

With this acquisition, MCG expands its reach in the financial sector and establishes a stronger presence in the west with a new location in Denver. Amy McIIwain will continue to lead as vice president of social and digital strategy. 

“As traditional paid, owned and earned channels are converging, social is at the very center influencing every aspect of communication,” said Amy McIIwain, vice president of social and digital strategy. “I’m thrilled to be joining the nationally recognized firm MCG to amplify reach and engagement for our clients.”

For more than 20 years, MCG has developed results-driven integrated communications campaigns including everything from full-scale branding campaigns and advertising to crisis communications and Hispanic outreach. 

“FSM has been a pioneer in the industry by being focused on its clients’ business outcomes as a result of digital strategies,” said Terrie Ard, president of MCG. “The addition of FSM to our integrated services, with its strong digital and social capabilities, will certainly give us an edge in our ability to service clients across the nation.”