This quick assessment will help you predict your marketing success and find areas for improvement in 2015.
1. Do you have an up-to-date website with at least one call to action to get people to interact, sign up for an email newsletter, request valuable information, download a whitepaper, register for a seminar or interact in some other way?
One or more calls to action (5 points):_____
Each call to action already generating qualified leads (5 points): _____
What Your Peers Are Reading
2. Does your website feature videos?
Yes (5 points): _____
3. Are you engaging in marketing activities (seminars, events, mailings, email campaigns, networking, referrals) that will generate 5 or more new qualified prospects each month?
Each activity likely to produce qualified prospects (5 points): _____
4. Do you have a list of prospects you can reach via mail or email?
Each group of 500 prospects on your list (5 points): _____
5. How often do you make contact with your list of prospects?
On a monthly basis (10 points): _____