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November 19, 2014 at 09:27 AM
AARP and the Ad Council have developed a new collection of public service announcements (PSA) to support the National Family Caregivers Month campaign.
That campaign is taking place this month — in November — along with the Long-Term Care Awareness Month campaign.
ALMA, an advertising agency, created the PSAs for free, as a contribution to the caregiver awareness effort. The PSAs show children growing up to become caregivers for their own parents, and they encourage viewers to visit English-language and Spanish-language AARP caregiver support websites.
AARP estimates that about 42 million U.S. residents act as caregivers for older loved ones, and that those caregivers provide $450 billion in unpaid care each year. The group has survey data from Evercare and the National Alliance for Caregiving suggesting that one-third of U.S. Hispanic households are providing care.
