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Industry Spotlight > Women in Wealth

United Capital Acquires FlexScore Creators Valley Wealth

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United Capital announced Thursday that it has acquired a Valley Wealth, an RIA based in Modesto, California. The firm, led by founders Jeff Burrow and Jason Gordo, brings $320 in assets under management to United Capital. As of Aug. 31, United Capital managed $10.6 billion.

Last year, Burrow and Gordo founded FlexScore, a robo-advisor platform that uses gamification to help users determine their financial situation. They will stay on as managing directors, and bring a staff of seven advisors and back-office workers to United Capital.

“We’re thrilled to have Jeff, Jason and their team on board,” Matt Brinker, senior vice president of partner development and acquisitions at United Capital, said in a statement. “The firm is a smart addition in terms of their geography and we loved that they’ve built their business by thinking differently than the rest of the industry.”

United Capital was one of the first strategic partners on Valley Wealth’s FlexScore Pro, the advisor version of the platform. The firm agreed to terms with the online platform in April.

“We immediately felt a strong cultural fit with United Capital, and it’s clear their platform will help us spend more time working with clients, which is our true passion,” the founders at Valley Wealth said in a statement. “With the Money Mind Analyzer and the Honest Conversations exercise now paired with FlexScore, we feel that clients of our firm are now offered the best in online planning, advice and investing. We’ve always believed that it’s our job to help clients make better financial choices to improve their lives, and that’s what United Capital is all about.”

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