What is a value proposition and why is it important? A value proposition is a clear statement of the tangible business value prospects get from using your product or service. It’s the outcome your offering delivers as opposed to the offering itself. So your challenge is to figure out what your outcomes are.
For example, I do training. No one cares about the training itself, however. When I work with clients, I help them with increased client acquisition and faster sales cycles—that’s what they get from my training programs. And that’s the only reason my clients hire me.
Here are the three main components of a value proposition:
1. It’s focused on a measureable business objective.