Wells Fargo Advisors (WFC) said late Monday that it tapped Devon McConnell to head of WFA Digital, a new post that reports directly to WFA President Mary Mack starting later this month.
McConnell most recently served as vice president of product and user experience design for AmericanExpress.com and head of digital client strategy at JP Morgan Asset Management.
At WFA, she will be responsible for leading the vision, strategy, development and ongoing management of the company’s mobile and online client platform and the investment strategy for the digital platforms used by clients and advisors.
“Devon is a recognized and respected leader in top digital solutions roles and has been deeply immersed in technology, mobile and front-end experiences,” said Mack, in a press release. “Her knowledge of innovative solutions and customer friendly digital experiences will be a tremendous advantage to our business.”
Wells Fargo Advisors says it is “making its most significant technology investment in a decade” in order “to improve the client experience and provide additional mobility” to its 15,000-plus advisors.
In 2015, the group plans to offer new online tools to guide clients through the investment process, launch a redesigned tablet application for client access to account information and research, and expand social media usage among financial advisors.