During a recent “Cracking the Buyer’s Code” webinar, a panel of corporate decision-makers shared some revealing insights, chief among them: They are busy!
Their schedules are jam-packed from morning until evening.
One panelist had arrived at his office at 7:30 am and had met with three salespeople before the 11:00 am webinar had even begun.
Another panelist said, “Don’t waste my time with stupid, basic questions such as ‘Where are you located?’ or ‘Are you the right person to speak with?’”
The rest of the panel wholeheartedly agreed and explained that proper preparation is critical if you want to capture a moment of their valuable time.