Over the past decade, social media has reshaped the way consumers learn and shop, and the way businesses market and sell. It has become a powerful tool for branding and prospecting. And it has started to impact even late adopters like the insurance industry, who are beginning to recognize that, despite compliance concerns and time constraints, social media is essential to their success going forward. Ernst & Young’s recent global survey on insurers and digital technology reveals that insurers are beginning to develop more sophisticated digital strategies, and are becoming more connected with their consumers in the process.
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