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AXA Equitable Life Insurance simplifies name

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AXA Equitable Life Insurance Company is simplifying its umbrella brand in the United States to AXA.

As part of this effort, AXA in the U.S. launched a new, customer-centered website – www.axa.com – with improved navigation, a Step Ahead Guide, and viewable on multiple types of devices.

“For us, this is not just a cosmetic name change or another advertising campaign, but rather a unification of the AXA brand and a significant, long-term investment in customer experience,” said Mark Pearson, chairman and chief executive officer.