Exchange promoter to add field staff

(Bloomberg) – Enroll America, a public health insurance exchange marketing group, says it will hire more outreach workers.

Enroll America – a nonprofit organization with ties to the White House and operations in 11 states – plans to increase the size of its field staff by 30 percent.

Enroll America now has about 190 people on its field staff. The group hopes to add 58 workers and increase the total to about 240.

Tresa Undem, an Enrolled America pollster, said on a conference call for reporters that concerns about affordability seem to be a bigger barrier to uninsured people’s use of the exchange system than exchange website problems.