(AP photo/HHS)

(Bloomberg) – Enroll America, a public health insurance exchange marketing group, says it will hire more outreach workers.

Enroll America – a nonprofit organization with ties to the White House and operations in 11 states – plans to increase the size of its field staff by 30 percent.

Enroll America now has about 190 people on its field staff. The group hopes to add 58 workers and increase the total to about 240.

Tresa Undem, an Enrolled America pollster, said on a conference call for reporters that concerns about affordability seem to be a bigger barrier to uninsured people’s use of the exchange system than exchange website problems.

When the group surveyed uninsured people, it found that 68 percent of them had not yet tried to use the exchange system. A majority of those people said they thought coverage would be unaffordable. Many were unaware of the new PPACA health insurance purchase subsidy program.

The new Enroll America outreach workers will focus on telling uninsured people about the subsidies, the group says.

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