To boost the size of its advisor force and its business, Baird is expanding training programs and encouraging client associates, especially women, to become advisors. It’s also tweaking conferences, including those held for its female employees and its female advisors, both of which just wrapped up this week in Milwaukee.
“Client associates attended the Women at Baird event,” which drew about 450 female employees, said Kimberly Thekan, who heads up talent acquisition and integration for the company’s wealth management unit, in an interview.
Later in the week, about 50 of Baird’s roughly 75 female financial advisors, and three women in its Foundations Program attended Baird’s Women Advisors event. “The Foundations Program aims to help bring people into the business who want to be advisors, and there’s a big focus on diversity and networking,” Thekan explained.
Baird, which has some 715 advisors, started its Foundations Program last year to encourage associates to become advisor trainees or to pursue other careers in wealth management. The company aims to have 10 employees in the program next year. This year it has six, three of whom are women.
Its advisor training program, which includes about 30 trainees per year, targets employees who have five years of sales experience and want to become advisors. Kim Haws Falasco, a Baird branch manager in Akron, Ohio, attended this week’s event, along with her client associate, who will enter the training program in the spring.