Where do 80 percent of people go while shopping for insurance? They go online. 

Capturing some of that business takes more effort than having the right keywords scattered throughout your website, though that is still important. Search engine optimization is just one of several ways to direct visitors to your site. These days, you have to factor in pay-per-click advertising, social media networks and referrals.

Do you know what these components are or how they work together? The folks at American Independent Marketing have done the research for you and packaged everything you need to know into one simple roadmap of sorts to make your website the destination for online shoppers. After all, uncertainty about where to begin or how to improve your digital sales and marketing techniques aren’t excuses – they’re lost sales.

 

The Online Insurance Marketing Funnel – An infographic by the team at American Independent Marketing – Resources for the independent insurance agent

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