Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Life Health > Life Insurance

The danger when one client is 80% of sales

Your article was successfully shared with the contacts you provided.

Life is good when you land a big client. They have you so busy and feeling so secure that marketing feels like a waste of time. Then, the big client goes away. One firm that lived this nightmare said losing such a client basically forced it to go back and start the company from scratch.