Life is good when you land a big client. They have you so busy and feeling so secure that marketing feels like a waste of time. Then, the big client goes away. One firm that lived this nightmare said losing such a client basically forced it to go back and start the company from scratch.
Many clients have little or no protection for their ability to earn a paycheck.
Most of the rest of the country looks good. But what happened to Idaho?
A marketing veteran takes on… the question.
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