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AARP to market caregiving

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AARP is trying to get some attention for the 42 million sons, daughters, friends and spouses who are already acting as caregivers for adults.

The group joined with the Ad Council to develop a collection of 15-second ads and distribute the ads in connection with the November National Caregivers Month awareness campaign.

One ad, for example, features a daughter struggling to cook, clean and handle insurance claims while her mother sits at the kitchen table.

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AARP also commissioned a survey to help promote caregiver awareness.

The survey team found that one in three caregivers admits to feeling sad or depressed, and 38 percent admit to sleeping less since they became caregivers.

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