Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Life Health > Health Insurance > Health Insurance

AARP to market caregiving

Your article was successfully shared with the contacts you provided.

AARP is trying to get some attention for the 42 million sons, daughters, friends and spouses who are already acting as caregivers for adults.

The group joined with the Ad Council to develop a collection of 15-second ads and distribute the ads in connection with the November National Caregivers Month awareness campaign.

One ad, for example, features a daughter struggling to cook, clean and handle insurance claims while her mother sits at the kitchen table.

AARP also commissioned a survey to help promote caregiver awareness.

The survey team found that one in three caregivers admits to feeling sad or depressed, and 38 percent admit to sleeping less since they became caregivers.

See also:


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.