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Fox Financial Planning Network Unveils ‘Intelligent’ Automation Software

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Who doesn’t want more efficient workflow processes?

Not only do clients benefit, but savings to the bottom line have a direct impact on a firm’s success.

For this reason, Fox Financial Planning Network announced Thursday that it has released a new “middleware” software application, Genesis Smartware.

“The thing that makes this unique is that it solves the communication problem plaguing technology within the industry,” Deborah Fox, CEO and Founder of FFPN, told ThinkAdvisor on Friday. “It addresses the integration issue and makes it so much easier for advisors to design workflows, rather than hardcoding it all, which is what they’ve been doing.”

She noted the software is a connector, a translator and a processor.

“In a rules-based way, it can pull from multiple systems and deliver the information to any number of areas.”

For example, when testing the system, she said information was pulled from the CRM and was sent to the advisor’s financial planning software. It then produced an investment review report, pulled the information back to the CRM and sent it to the advisor to review before the client meeting, while at the same time sending a notification to the administrative person to schedule the meeting. Lastly, a review notification was sent to compliance.

Got all that?

“We wanted to prove it could perform multiple tasks at the same time,” Fox added. “It also has the ability to build functional, high-level workflows by dragging and dropping steps. It’s not constrained in swim lanes or any of the traditional barriers due to design.”

She claimed the software isn’t meant to compete with other software but to enhance it, “so firms can get the efficiencies they are yearning for.”

“We also anticipate that it will solve for many of the legacy problems at so many of the institutions, especially when it comes to communicating between traditional systems and the newer ones out there.”

The software will be distributed at the institutional level because she feels she can “get to more advisors that way.”

However, she’s taking her time with the rollout.

“We realize we need to educate the marketplace in many respects. We also want to reassure our existing technology partners that we are not out too knock them off. So far they have been very enthusiastic.”

Check out What Big Data Will Mean for Advisors on ThinkAdvisor.


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