How Kentucky built the country's best Obamacare website

Kentucky did it right. The state’s online health insurance marketplace has become Obamacare’s city on a hill while the federal HealthCare.gov has been flummoxed by a month of glitches and bad press. Whatever the federal website seems to have failed to do to ensure its success on the Oct. 1 launch, Kentucky did.

Kentucky, with its deeply conservative congressional delegation, might seem like an unlikely place for Obamacare to find success. But Democratic Gov. Steve Beshear saw the law — and a state-built marketplace — as an opportunity to help put the state on a path to greater health.