MetLife’s individual distribution organization has been rebranded as the MetLife Premier Client Group.
Through the new Client Engagement model, financial professionals within the Premier Client Group will be availed of a standardized consultative framework that includes skill development, coaching and a process-driven approach, which enables them to identify client needs and address those needs through the proper products and services.
In order to foster a more consultative approach to client surface, the group is rolling out a new Regional Organization Model that is designed to increase the ability of financial professionals to work in teams. This model will also afford clients with the tools they need to comprehensively manage their own risk and wealth solutions and tailor them to their individual needs.
In an effort to introduce the recent changes that accompany the rollout of the MetLife Premier Client Group, MetLife is launching a marketing and advertising campaign. The MetLife Perspective campaign will utilize both print and online ads to publicize the effort.
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Aplifi, a technology provider for life and annuity orders and client management has entered into an agreement with Standard Insurance Company (The Standard) to offer their annuity products through Aplifi’s AFFIRM for Annuities platform.
The move, designed to bolster support for The Standard’s individual annuity distribution channels, will allow distributors to submit annuity orders that have pre-designed rules electronically to ensure compliance and “In Good Order” applications.