Microsites, minisites, weblets—oh my!

While you are no doubt familiar with the idea of marketing your agency via the Internet, the definition of some newer terms may escape you. What are microsites, minisites, weblets and squeeze pages, and why are they important to your web marketing strategy?

Here is a brief rundown on each of these concepts:

• Microsite. A microsite, also known as a landing page, minisite or weblet, is a design term that usually refers to an individual web page. Examples might be a web page dedicated to a specific type of coverage, such as auto, condo or errors & omissions insurance.
• Minisite. A minisite is a small, focused website dedicated to a specific topic. Most minisites contain just a few pages. They are typically a subset of a larger website. (See above.)
• Landing page. A landing page is a single web page rendered when a user clicks on a search result, online advertisement, social-media link, etc. A landing page displays content directly related to the search result advertisement, social-media link that led to it.
• Squeeze page. A squeeze page is landing page designed to capture leads, increase subscriptions (to a newsletter, for example), log registrations for an event (webinars/seminars), etc.
• Weblet. A weblet is similar to a minisite or microsite, though there are a few key differences. Weblets are often maintained by individuals and typically provide downloadable content. Weblets are often created to assist people to publish their work.

All of these tools can be effectively used to improve your Internet marketing. If your insurance agency is seeking to extend reach and drive more qualified inbound leads, these terms should become part of your vocabulary.