The American Association for Long-Term Care Insurance (AALTCI) is getting ready for the 13th annual Long-Term Care Awareness Month campaign.
The campaign will take place in November.
AALTCI said it will be running a print advertising insert in Kiplinger’s Personal Finance magazine for the fifth straight year.
Last year, the lead sponsors were John Hancock and Genworth Financial Inc.
The new insert will include a list of “four quick tips on long-term care planning.”
In the insert, AALTCI will point out that insurers made $6.6 billion in private long-term care insurance (LTCI) benefits payments in 2012, according to Jesse Slome, AALTCI’s executive director.