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Life insurance by the numbers

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Life insurance is a business built around numbers: How much coverage do you need when you’re starting a family? Starting a business? Buying a home? How high do premium rates really run? Every prospect has to ask the tough questions, too: What would my financial situation look like if an accident happened and I didn’t have life insurance? As we celebrate Life Insurance Awareness Month, here are the latest data points to keep top of mind as you prospect and sell.

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