LIMRA is launching a training program to help advisors use social media effectively, the association of financial services and insurance firms announced on Thursday.
LIMRA will collaborate with Erik Qualman, a social media expert and the author of several books, for the four-part program.
“Now is the perfect time to offer this course,” James Kerley, president, LIMRA Services, said in a statement. “LIMRA research shows that 90% of financial services companies are using some form of social media. The next step is how to best maximize social media for business while, at the same time, meeting compliance standards.”