The following is an email I recently sent to my team members about how we can use social media more effectively.
This is a follow-up about the importance of you spending 20 minutes nightly or outside of work building our social media presence.
Purpose: To generate buzz, and develop better and more meaningful referrals at a cost much cheaper than an ineffective Internet lead.
Action: What we do need is for you to constantly “share” or “like” the approved, compliant posts that we broadcast weekly on our business page.
Social media tip – If you only “share” and “like” the approved, compliant posts, you’ll never be out of compliance and you will be helping to grow our reach through your social network.
Don’t talk price or product – ever. Social media is about relationship building. If you’re building someone’s interest, get their contact info and respond to them offline via phone.
What we most want to do on social media is to listen.
What are we listening for? Listen for things that are relevant to our business. Life events that may mean a need for or change to insurance.