Wells Fargo Advisors (WFC) said Wednesday that it tapped two managers for new client-focused positions. Anne Larson is now director of client acquisitions, and Erin Rich has become director of client experience for the group.
“This is a time when the need for more and better advice has never been greater,” said Wells Fargo Advisors President and CEO Danny Ludeman, in a press release. “Our firm is making a significant investment in bringing in new clients and making sure their experience is exceptional. We believe our firm offers clients the best experience in helping them succeed financially. Anne and Erin’s perspective and experience will help us to continue to grow and remain successful.”
With $1.3 trillion in client assets as of June 30, Wells Fargo Advisors includes close to 15,300 full-service financial advisors and 3,340 licensed bankers.
Larson (left) will focus on developing practical growth strategies, training and other programs. She has over 20 years of experience in the financial-services industry. Most recently, she was head of marketing for Wells Fargo Merchant Services. Earlier, Larson worked for Charles Schwab (SCHW), where she led 30 branches and 100 financial consultants as regional vice president of sales.