WASHINGTON (AP) — President Obama is enrolling stars in a campaign to promote the new health insurance exchanges.
Obama stopped by a private White House meeting Monday with a group of celebrities that included singer Jennifer Hudson and actors Amy Poehler, Michael Cera and Kal Penn.
The White House says the artists expressed interest in helping spread the word about the Patient Protection and Affordable Care Act (PPACA) exchanges. The health insurance supermarkets are set to open Oct. 1.
The White House says Obama told the artists they could help reach young uninsured Americans who will be vital to his signature law’s success. Insurers need healthy young customers to help offset the costs of older, sicker consumers.
The group also included representatives for Oprah Winfrey, Alicia Keys and Bon Jovi. Also in attendance were officials with Internet video makers YouTube and Funny or Die, which are working on promotions featuring comedians.