The social media bubble is quietly deflating

Businesses have been inculcated with research paper after research paper urging them to expand their social media presence, revamp their existing models to incorporate social media and to invest heavily in the inchoate medium. Many have, but is this a bubble that is reaching its bursting point? A recent report found that social media companies are attracting only 2 percent of all venture capital going toward Internet-based enterprises. What does that tell us?