Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Life Health > Running Your Business

This is how you master the email introduction

Your article was successfully shared with the contacts you provided.

Chris Fralic, a partner at First Round Capital, has sent 10,000 emails a year for five years – 20 percent of which contained “introduction” or “intro.” The goals of email intros, Fralic says, should be: help everyone involved, make it easy for them to help you, and should build your relationship and reputation along the way.