If we as a country were serious about marketing long-term care insurance (LTCI), we should have a billboard on every interstate in the USA depicting an 80-year-old woman or gentleman in a diaper, with the caption, “Who will change me?”
This is, of course, not politically correct, but, for a dementia-afflicted family, any long-term care policy is worth the benefits whether it can pay 100 percent, or provide only respite for the caretaker.
I often make the statement that the payment of my long-term care policy has precedence over my cable TV bill.
It is no more complicated than that.
Too many Americans think they can afford their cell phones and their cable TV, but not an insurance policy that provides for their care and alleviates the financial responsibility of their care from their family and their relatives and offspring.
Everyone who needs care cannot afford to pay for their own care, but many can and don’t.