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100 best sales & marketing ideas: 9 old school ideas that still feel new

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9. The psychological approach

If you can sell people the way they want to buy, no one will ever say no to you. But if you sell the way you want to sell, you may only be able to sell those prospects who are just like you.

—Dr. Kerry Johnson

8. Now or later.

Ask when you telephone them if this is a good time to talk. If they say no, schedule a callback time.

—O. Ernest Stepp

7. Good Friday.

Be in the office on Friday afternoon. Because of residual commissions, there are a ton of agents who take Friday afternoons off. When prospects are out there looking for answers, you can be there when others are not.

—Chris Goodwin

6. Be curious.

Ask questions and actually LISTEN to the responses from the clients. God gave us two ears and one mouth for a reason. Advisors should listen twice as much as they talk! Opportunities to serve your clients will present themselves in these conversations.

—David Hohl

process5. Use a process.

We must be process oriented, not product oriented. We can start that by beginning the interview meeting with the question: “Obviously, if you took the time to meet with me today, you must have certain questions on your mind. What would they be?”

—Ken Main

4. Be sincere and honest.

—Shonnalei Goodyear

3. Solve problems instead of “selling.”


2. Persistency and follow-up.

If a prospect tells you to stay in touch, then do it!

—Ron L. Stahl

1. Precision marketing.

We deal with a certain type of prospect only, we go deep on that segment, we specialize and reduce variety. Ever go to a dentist or a doctor or an attorney or an auto mechanic who advertises “we deal with everybody and everything”? You don’t. You look for those who deal with the specific subject you need.

—Oscar Rodrigues

For more sales & marketing tips, visit LifeHealthPro’s 100 Best Sales & Marketing Ideas.


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