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Why 1 in 5 prospects would buy life insurance from a retail outlet

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The population at large is vastly underinsured when it comes to life insurance. We all know that — consumers included.  That might be why a number of them said in a recent LIMRA study that they would be interested in buying life insurance from a retail outlet, either a warehouse club store (like Costco) or a superstore (like Wal-Mart or Target). The infographic below gets inside the consumer brain to show where, why and how your next prospect may be looking to buy a life policy.