Personal branding is a leadership requirement, not a self-promotion campaign

Personal brand represents the value you consistently deliver. This does not mean showcasing your achievements. It means being a great role model, mentor and/or a voice others can depend on. Your personal brand is an asset to shape, maintain and protect. However, personal branding does have one thing in common with social media: it takes a full-time commitment. Take a minute and consider your intentions and what you are capable of delivering, then get started on your brand.