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Life Health > Running Your Business

Personal branding is a leadership requirement, not a self-promotion campaign

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Personal brand represents the value you consistently deliver. This does not mean showcasing your achievements. It means being a great role model, mentor and/or a voice others can depend on. Your personal brand is an asset to shape, maintain and protect. However, personal branding does have one thing in common with social media: it takes a full-time commitment. Take a minute and consider your intentions and what you are capable of delivering, then get started on your brand.