Bankers Life and Casualty Company will kick off its 11th annual Forget Me Days effort Friday in Indianapolis, with an event at a basketball game featuring the Indiana Pacers and the Milwaukee Bucks.
The first 8,000 fans who show up for the game will get a packet of Forget-Me-Not flower seeds.
Bankers Life will ask the recipients to take the seeds home and plant them in honor of families that are facing Alzheimer’s disease.
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In May, Bankers Life will send about 1,000 agents and employees out to collect donations for the Alzheimer’s Association on street corners in 180 U.S. cities, up from 170 in 2012.