Managers of the Minnesota Health Insurance Exchange are looking for a company to develop and produce a marketing, advertising and public relations campaign.
The managers have posted a request for proposals (RFP) for the outreach campaign.
Proposals are due 4 p.m. CDT March 18.
The Patient Protection and Affordable Care Act of 2010 (PPACA) calls for the U.S. Department of Health and Human Services (HHS) to make exchanges, or Web-based health insurance supermarkets, available to individuals and small groups by Oct. 1.
Minnesota has approval from HHS to set up its own state-based exchange program.
The Minnesota exchange managers want the agency they hire to help them reach individuals and small businesses with promotions that will involve channels such as television, radio, print, digital, outdoor, mobile, point of sale and direct response vehicles.