Mutual funds, common stock, exchange-traded funds and variable annuities are advisors’ most commonly used investment products, according to a new report.
Advisors Perspective Inc., Boston, Mass., arrives at this conclusion in a survey of the demographics and practice management priorities of financial advisors. Completed in December, the survey polled 300,000 Advisor Perspectives newsletter readers who are registered representatives, investment advisors, financial planners and other financial professionals.
The survey finds that solid majorities of advisors recommend mutual funds (77 percent), common stock (61 percent), ETFs (57 percent, excluding gold and commodities) and variable annuities (56 percent) in client engagements.
Fewer advisors incorporate into clients’ financial plans individual bonds (52 percent), real estate (50 percent), preferred stock (39 percent), fixed annuities (37 percent), gold (37 percent) or multi-assets like target date funds (35 percent).
Most of the advisors surveyed, the report adds, cater to the mass affluent (61 percent). Fewer advisors serve the high net worth (16 percent), 401(k) plans 15 percent), defined benefit plans (five percent) or foundations/endowments (three percent).