Cerulli: Sweden is top pick among Nordic fund groups
Asset managers favor Sweden’s investment fund market over those of all other Nordic countries, according to a new report.
Cerulli Associates, Boston, published this finding in in the first quarter 2013 edition of “The Cerulli Edge: Europe Edition.” The study summarizes the conclusions of interviews with local and international managers at 13 fund groups operating in Europe to solicit their opinions on product design, sales opportunities and distribution.
Two-thirds of the respondents surveyed ranked Sweden as their first best market for sales opportunities among the Nordic countries, a region encompassing Scandinavia, Finland, Iceland, and the Faroe Islands. An additional one-third (33 percent) of the managers polled flagged Sweden as their second best market.
Just over a quarter of the interviewees identified Finland as their first best market. Nearly half (45 percent) and over a quarter (27 percent) said the Scandinavian country was their second and third best market, respectively.