Ron Paul vs. RonPaul.com: How coalitions crack up in the Internet age

For a time, Ron Paul and RonPaul.com were synonymous; the second being the online portal for the political aims symbolized by what the first wished to achieve if elected President. But Ron Paul is now off the political stage, and he would rather RonPaul.com no longer carry on the fight without him. The domain has no such interest, however, which has touched off a weird battle over the fate of the domain that is proving to be a cautionary tale about how grassroots coalitions can persist forever in an age of endless political conflict, and where personal branding can become something more than just one person.