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February 07, 2013 at 08:31 AM
The Delta Dental Plans Association has an idea for a way for employers and their benefits advisors to improve the health of the nation for decades to come: Persuade parents and guardians to get their kids to brush and floss.
The association — group that represents 39 large, nonprofit dental plans — recently commissioned a survey of caregivers to generate some buzz for this month’s National Children’s Dental Health Month marketing campaign.
The polling firm reached 929 primary caregivers of children ages 0 to 11 years.
The survey team found signs of caregivers slacking off on helping children take care of their teeth.
Only 58 percent of the children brushed their teeth twice a day, or had an adult help with brushing twice a day.
