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Practice Management > Marketing and Communications > Social Media

The network of your network

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Everyone wants to grow his or her network, and now, with the new LinkedIn Profile, a highly effective tool for finding people, you can begin growing your network today. The long-awaited ability to search in the network of your network has arrived.

How does it work? You have probably heard of the fundamental networking principle that it’s always better to be introduced than to introduce yourself. With that in mind, we suggest you discover the improved way that you can browse your network.

First, go to the profile of someone in your network you already know well. Choose someone from whom you are comfortable asking for an introduction. Browse his or her profile and scroll down until you see “Connections.” Until recently, it was possible only to browse the connections of your first-degree connections. Now, it is also possible to search. Select a specific function (“HR manager”), keyword (“export”), abbreviation (“IBM”)—or anything else you want.

It’s easier than ever to find the connections you’re looking for on LinkedIn. So, log on and get searching!

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Jan Vermeiren is the founder of Networking Coach, author of the best-sellers “Let’s Connect!” and “How to REALLY use LinkedIn” and a well-known international networking and referrals speaker. For more information, go to his blog at http://www.janvermeiren.com/.


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