TD Ameritrade Institutional kicked off its national conference on Thursday morning in San Diego by announcing major new initiatives in three critical areas of interest for advisors: the search for the next generation of advisors; advocacy in Washington for a fiduciary standard, and enhancing its technology offerings to provide more efficiency to RIAs.
TDAI President Tom Nally (left) announced the new programs at the formal opening session of the conference, which TD representatives said had attracted 3,000 attendees who over the course of the three-day conference will hear from Condoleezza Rice, fiscal policy wonks Alan Simpson and Erskine Bowles, and Malcolm Gladwell (though truth be told, there’s at least as much buzz about the entertainment at Friday night’s closing gala: Pat Benatar).
As for the new initiatives:
Support for NexGen: Nally said that since TDAI is “committed to raising the profile of financial planning as a worthwhile career,” beginning this year it will award 10 scholarships worth $5,000 each to students in undergraduate financial planning programs. In addition, TD will separately award a $50,000 grant to a specific university that “best demonstrates a commitment to educating the industry’s future financial professionals.” In prepared remarks before Thursday’s announcement, Nally said that beyond awarding the grant this year, TD believes “competition for this grant among higher education institutions will encourage innovation and support greater investment in financial planning curriculum.”
Jim Dario (right), TDAI’s managing director of product development, said in a separate interview Wednesday that while undergraduate business majors receive training in various related subjects, that financial planning is not one of them. The scholarships and grant, Dario said, is part of an overall strategy to help raise the profile of financial planning students and make the profession appear a more desirable choice for good students, but will also bear benefits for RIA firms in terms of not only succession planning, but in helping advisory firms serve the next generation of investors. Clients, he pointed out, “like to work with people who are like them” in demographics, age and interest.
At its annual conference, TDAI is hosting 30 students from nine different universities and networking events for those students and attending advisors.
Details on how to apply for the scholarships and grant are available at TD’s website.