As the obesity epidemic continues to impose billions of dollars in preventable health care costs upon an already taxed health care system, one bioethicist suggests that the core of the problem is that people don’t hate being fat enough. The solution? To accept the fact that nothing that appeals to our health is a sufficient motivation to get people to a healthy weight, but hating being overweight is, in fact, sufficient motivation. So what is really needed are ways to essentially shame obese people into adopting a more healthy lifestyle. And while that seems harsh, especially in a country as chronically overweight and obese as the United States is, a similar approach did much to reduce the nation’s smoking rate by more than half.