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14 more logos we like

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Since we first unveiled 11 life & health logos we like, we have received a lot of feedback from you on what other logos are worthy of consideration, especially from the agency and brokerage side. What we found was a selection of truly powerful and inventive branding, especially from firms that might not be global powerhouses, but which certainly put themselves forward as if they are … and one day probably will be. Let’s take a look as fourteen more of the best brands in the business.

Next month, we’ll announce our favorite logos from FMOs. See a logo you think ought to make our list? Email it to Bill Coffin ([email protected]).



Disability Insurance Services

About three years ago, DIS reworked its logo with strong, fresh colors, and a dew design that is a clear improvement over the old one. Great use of color, here.



The Noble Group

This logo is a play on the word “pride,” and uses the lion silhouette to correlate with a lion’s sense of strength and nobility. Also, it doesn’t hurt that the owner’s last name is Noble.


power group

Power Group

We liked the image of the helping hands forming a circle, denoting strength and unity of purpose.



LTCI Partners

The “pie slice” imagery for this LTC brokerage firm made us think of how LTCI is a crucial part of a wider personal planning strategy. Without it, the pie isn’t complete.




The interlocking green bars reminded us of clasping hands, as well as interlocking puzzle pieces, which both fit for a benefit and wealth management solutions company. The shades of green? Financial success.


Central Financial Group

This recent redesign reflects a warm and welcoming atmosphere for both clients and agents. It gets even better, with an animated version that opens when you visit the website. We loved this one.



This BGA specializing in income protection, life insurance and corporate insurance planning was formerly known as Barret Wilson Enterprises. It appears to be in the midst of a rebranding, but so far, the logo is terrific. Building blocks of success or the beginnings of a great city? Maybe both.




With the tagline of “supporting the direction of your business,” this compass logo hits the nail right on the head with a representational graphic that is as nice to look at as it is to think about.


Lifetime Strategies Group

What we liked most about this one was the use of the A as a compass and the use of the S as a pathway. It’s all about navigating your own path, right?



Universal Insurance Services

We enjoyed the global icon worked into the logo and the fresh, clean look. Nicely done, this.


Paul Pent & Associates

We loved this logo. LOVED IT. It looks like a cigar band because the owner’s great grandfather had a cigar factor in Pennsylvania. Not only is this a great bit of personal history in the logo, but it touches on how this whole industry is about establishing legacies. This logo is proof of that.



Pendleton Financial

This is a crisp, classic logo that blends colors and typefaces into a design we found to be simple but attention-getting. The clever use of the P and the F as graphic elements clinched it for us.




This is a new independent employee benefits agency located in Cedar Rapids, Iowa. The owl eye logo represents wisdom to help their clients make better long-term decisions. The contemporary typeface reflects a fresh approach to the marketplace. Nice.




This firm was started as a joint venture between GE Healthcare and Microsoft Corp in June of this year. It is an IT company focusing on continuous improvement in health systems. The logo represents the notion of breaking paradigms. It’s bold, colorful and dynamic. This one’s a keeper.

Next month, we’ll announce our favorite logos from FMOs. See a logo you think ought to make our list? Email it to Bill Coffin ([email protected]).


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