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December 14, 2012 at 08:46 AM
Since we first unveiled 11 life & health logos we like, we have received a lot of feedback from you on what other logos are worthy of consideration, especially from the agency and brokerage side. What we found was a selection of truly powerful and inventive branding, especially from firms that might not be global powerhouses, but which certainly put themselves forward as if they are … and one day probably will be. Let’s take a look as fourteen more of the best brands in the business.
Next month, we’ll announce our favorite logos from FMOs. See a logo you think ought to make our list? Email it to Bill Coffin ([email protected]).
Disability Insurance Services
About three years ago, DIS reworked its logo with strong, fresh colors, and a dew design that is a clear improvement over the old one. Great use of color, here.
The Noble Group
This logo is a play on the word “pride,” and uses the lion silhouette to correlate with a lion’s sense of strength and nobility. Also, it doesn’t hurt that the owner’s last name is Noble.
Power Group
We liked the image of the helping hands forming a circle, denoting strength and unity of purpose.
LTCI Partners
The “pie slice” imagery for this LTC brokerage firm made us think of how LTCI is a crucial part of a wider personal planning strategy. Without it, the pie isn’t complete.
NFP
The interlocking green bars reminded us of clasping hands, as well as interlocking puzzle pieces, which both fit for a benefit and wealth management solutions company. The shades of green? Financial success.
Central Financial Group
This recent redesign reflects a warm and welcoming atmosphere for both clients and agents. It gets even better, with an animated version that opens when you visit the website. We loved this one.
