I’m not in the insurance industry. I help run MoneyCrashers.com, a financial website aimed at your customers — consumers.

A lot of our readers are students and their parents.

When we pick the articles we feature on our site, we try to keep principles such as “Always spend less than you make,” “Do not believe money myths,” and “Get out of debt and stay out of debt” in mind.

We also want our readers to prepare for the unexpected, and that’s where insurers come in.

We really care about what our readers are thinking about right now, because that’s how we get readers to come to our site and read our articles.

This week, of course, the articles that are getting the most traffic are those related to Black Friday shopping and ways to save money during the holidays. People are always looking to cut costs, especially considering how expensive this time of the year can be.

In particular, the articles on organizing Black Friday shopping efforts and our piece on extreme couponing have seen a lot of activity.

Our readers also continue to face worries about unemployment and underemployment, and simply keeping up with expenses. Perhaps as a result, the most popular story on our site this week is “10 Best Ways to Make Money from Home (Legitimate).”

Many of our readers are definitely concerned about our national economy, the looming fiscal cliff, the future of the stock market, and the rising cost of health care.

So the articles dealing with these subjects have also gotten a lot of attention.

In our Economy & Policy section, we’ve had good luck with an article comparing the Democrats’ approach to Medicare with the Republicans’ approach to Medicare and an article on how health care expenses affect both working Americans and retirees.

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