Emeritus Corp. (NYSE:ESC) and the 3in4 Association have given the first grand prize for a senior living talent contest to Nat Brown, a saxophonist who once played in nightclubs in East St. Louis and has worked with the likes of Ike and Tina Turner.
Brown also has performed with Little Richard, The Coasters, Etta James and Jackie Wilson.
Brown, who is blind, now lives in Sacramento, Calif., and performs mainly in California.
The 3in4 Association represents insurance companies, insurance advisors, and others involved in the long-term care (LTC) planning and long-term care insurance (LTCI) fields.
The association cosponsored the talent contest — for seniors and their caregivers — to try to draw attention to the 2012 3in4 Need LTC planning awareness campaign.
The grand prize Brown will get is one year of free rent in an Emeritus apartment complex, assisted living facility or other residential property.