How quickly we have all grown to rely totally on email and text messaging. We get hundreds of emails per day landing in our inbox at a furious pace and providing all of us with a most formidable challenge: How do we find time to read all these darn things anyway?
Time management experts have provided us with all sorts of tips on how to manage our email, and I do think that most of us who are on the receiving end of a large quantity of email have figured out our own method of keeping up with the daily assault.
With this in mind, isn’t it somewhat counterintuitive to do our prospecting by email? To respond to a qualified inquiry by email? To reach out to your contacts by email?
I get it: If you are on the receiving end of thousands of inquiries per day, email is about the only way to go. And if you are reaching out to thousands of contacts in your database, email should also be your tool of choice.