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Life Health > Running Your Business

Your company needs a mobile strategy yesterday – and these numbers prove it

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A report from eMarketer found that mobile marketing accounted for less than 1 percent of worldwide ad spending in 2011. Why is this significant? Well, a separate survey found that one-third of respondents would rather give up sex than their smartphone. With that many people dedicated—even addicted—to their smartphone, it begs the question why more companies aren’t making mobile technology a part of their advertising strategy.