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September 14, 2012 at 09:46 AM
This is terrible age for bipartisanship in Washington and goodwill in the world, but it is actually a golden age of insurance TV advertising.
Geico has the Gecko, who is not all that great at promoting the need for insurance, or explaining what insurance is, in my opinion, but is funny.
Similarly, the Aflac Duck is very funny, and he’s gotten better at explaining that people need accident insurance, but he is not necessarily all that wonderfully great at explaining what insurance is or why people need it.
Progressive has Flo. She is also not great at explaining why people might need insurance, but she is great at conveying the message that Progressive has the flexibility to meet customers’ needs. My 9-year-old daughter looks for Flo commercials the way she looks for new episodes of iCarly. There might be some consumers who will have a warm place in their heart for Progressive in the 2070s, or even the 2100s, thanks to Flo.
To me, Mayhem, the Allstate Insurance spokesenemy who wreaks havoc in consumers’ lives, is the best insurance spokesvillain. He is creepy, he is funny, and he explains exactly why having insurance is a good idea.
