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Financial Planning > Behavioral Finance

United Capital Adds Sanders as New Atlanta-Based Division

By Joyce Hanson

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United Capital Financial Advisers announced Wednesday that Atlanta-based Sanders Financial Management has joined the registered investment advisory company as the first firm from Georgia to join United Capital as it expands its footprint in the Southeast.

Sanders Financial, founded by Emily C. Sanders, CPA, has about $222 million in assets under management and 160 family relationships. Seven employees, including former Sanders President Owen Malcolm, have joined United Capital, which now employs 285.

With this acquisition, United Capital Financial Advisers has 40 offices located around the United States. As of June 30, United Capital and its affiliates have $14 billion in assets under advisement.

United Capital's Money Mind AnalyzerIn joining the RIA headquartered in Newport Beach, Calif., Sanders’ Atlanta office will help promote United Capital’s proprietary systems Honest Conversations and the Money Mind Analyzer. They will also support endeavors aimed at female investors.

“Emily is the perfect match for United Capital,” said Joe Duran, chief executive officer of United Capital, in a statement. “Her experience and knowledge speak for themselves. She sees the industry as we do. We know that this is a partnership that will be fantastic for her clients, our growth and the company as a whole. We’re excited to have the entire team with us.”

Sanders and Malcolm will continue to serve as partners and managing directors of Sanders Financial Management, now a division of United Capital Financial Advisers.

In 2009, Sanders was named one of the “Top 50 Women in Wealth Management” in the U.S. by Wealth Manager. Prior to founding Sanders Financial Management, she served as assistant treasurer at BellSouth Corp., where she and staff managed corporate and pension fixed income investments. From 1977 to 1985, Sanders was employed in various financial management roles by The Coca-Cola Co. in Atlanta and was a financial consultant to The Home Depot in 1995.

“We are confident that our combination of strategic, leadership and planning skills will be of great benefit to United Capital, and we are all thrilled about joining the firm,” Sanders said in a statement. “Since starting my career, I’ve witnessed significant changes that impact the entire industry, and I feel that United Capital is positioned to be the new leader in our industry.”  

Read Happy? Afraid? Generous? United Capital’s Money Mind Analyzer Figures You Out at AdvisorOne.

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