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LIAM and Learn: Life Insurance A-Z

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Welcome to Life Insurance Awareness Month. I sincerely hope this isn’t just the start of another month for you. I sincerely hope that you’ve undertaken some extra effort to help the people in your corner of the world think about life insurance and why they need (more) coverage.

As I’ll be tuning in from the NAIFA annual meeting in Las Vegas next Sunday night to watch Peyton Manning and my beloved Denver Broncos take on the Pittsburgh Steelers in the season opener, I seriously doubt I’ll see any ads on NBC promoting Life Insurance Awareness Month. Nope, LIAM is definitely a grassroots movement that relies on industry practitioners to spread the word. The helpful folks at the nonprofit LIFE Foundation, which sponsors LIAM, have put together lots of great tools for producers to help you educate people in your community.

The Life Foundation, along with Principal Financial Group and Prudential, also sponsored one of Life Insurance Selling’s LIAM-inspired educational efforts that we’ve just unveiled: a “Life Insurance A-Z” poster that is detachable from the September issue of Life Insurance Selling and also accessible in an easy-to-use online format here on

We all know the life insurance industry is full of terminology and specific types of products that confuse many consumers, so we created this poster with straightforward, easy-to-understand definitions of common (and important) life insurance terms. We also included many bonus terms and statistics meant to help people build their understanding of life insurance’s capabilities and its importance in helping them protect their families.

And here’s my special bonus for producers reading this blog: we have a limited number of unfolded posters that we will mail, complimentary, in poster tubes to producers who request them via email ([email protected]) and provide their mailing address. It is suitable for framing, and we hope it will find its way onto a wall somewhere in your workplace — perhaps in your lobby, office, hallway or conference room. It can be useful as an educational tool and a conversation-starter, therefore doing its intended job of raising awareness about life insurance.