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LTCI Partners: Paint a Picture

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LTCI Partners L.L.C. encourages insurance and financial advisors to use graphics to show consumers how long-term care insurance (LTCI) could affect their future.

The Lake Forest, Ill., LTCI brokerage agency offers advisors LTCI visualization software that helps the advisors compare the cost of buying and owning LTCI coverage with the cost of self-insuring.

The agency recently released a new version of the system that lets advisors customize the graphics to include a client’s name and age.

Without software, comparing the two options could be complicated, and creating a short, personalized comparison chart can help advisors explain why LTCI is worth considering even in light of rising coverage prices, the agency says.