Nearly 9 in 10 Canadians cite trustworthiness, honesty and knowledge as the key attributes they look for in a financial advisor, according to a new report.
BMO Nesbitt Burns, Toronto, Ont., published this finding in a summary of results from a new survey of Canadian investors. The survey was conducted by Pollara, a Canadian-based public opinion and research company.
When selecting an investment advisor, the report notes, Canadians chose the following key attributes as topping their wish list:
Trustworthiness and honesty (89% cited as most important)
Level of knowledge (88%)
Track record and availability (tied at 76%)