Millennials represent a huge market opportunity for insurance agents. However, they’re unlike any of the generations that came before them and require a unique approach when it comes to selling. We’ve highlighted some key Gen Y facts to keep in mind in the infographic below. And for more on Gen Y, see Understanding the Gen Y Prospect.
![Joe Gen Y](https://images.lifehealthpro.com/lifehealthpro/article/2012/07/24/Joe%20Gen%20Y43.jpg)